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CDEMA launches regional Disaster Fighters campaign for 2021 hurricane season

 

CDEMA launches regional Disaster Fighters campaign for 2021 hurricane season

 

The Caribbean Disaster Emergency Management Agency (CDEMA), with support from the World Bank, today Monday 31st May 2021, launched an initiative to improve disaster preparedness and resilience in the region. According to CDEMA’s Press Release, the initiative, coined “Disaster Fighters”, includes participation from current and former cricketers, Caribbean musical talent, and other influential figures to spread critical survival messages related to hurricanes, volcanoes, COVID-19 and other hazards.

The initiative was launched with a musical production filmed in Anguilla, Grenada, Haiti, Saint Lucia and Trinidad and Tobago featuring cricketers and artists such as Sir Garfield Sobers (Barbados); Darren Sammy, Ricky T and QPID (Saint Lucia); Mr. Killa (Grenada); Tafa Mi Soleil (Haiti); Omari Banks (Anguilla), Kieran Powell (St. Kitts and Nevis); and Darren Ganga and Stacy Ann King (Trinidad).

Disaster Fighters will also engage communities on social media channels such as Tik Tok, Facebook, Instagram and Twitter and critical prevention messages and materials will be housed on the initiative’s website: http://www.disaster-fighters.org.

To view CDEMA’s Disaster Fighters campaign for 2021 hurricane season video, please also click the following link:

https://www.youtube.com/watch?v=fDn-23xhFQg

 

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